GENERAL QUESTIONS

By means of these Rules it is intended to regulate various partnership conditions, putting into all of them the essential core concept of Sponsorship, by virtue of which support, economic or otherwise, may be given to an event, person, or organization in order to get publicity, and/or build a brand image associated to certain values symbolized by the activity to be sponsored. The possible conditions are:

• a)    Sponsorship by Zaragoza Global of projects, events or specific activities carried out by third parties and that aid in the International Marketing of the city.

• b)    Sponsorship by businesses and other institutions of Zaragoza Global for projects, events or specific activities.

• c)    General sponsorship of Zaragoza Global

Zaragoza Global will participate in sponsorship either on its own initiative or when requested to do so by interested third parties. Whatever the case, all partnership opportunities must be documented, and with all the information gathered, the most appropriate decision may be made that is in agreement with the social objectives of Zaragoza Global.

As a general rule, the length of the sponsorship agreements will be of one year’s duration, which may be extended to future years.

The contributions that may be made through the sponsorship agreements may come in various forms:

• Economic contribution
• A contribution in kind, goods, services and other things that must be quantified and given an intrinsic value for accounting and tax purposes.
• Joint ventures at specific events.
• Whatever other type of contribution that Zaragoza Global may consider valuable in the achievement of the goals of the company.

The types of third parties and the possibilities or partnership are very wide, but as a common link, all must meet, at least, one of the following parameters:

• Contribute to the international marketing of the city.
• Spread the image of the Zaragoza brand.
• Back technology, innovation and development.
• A spirit of service towards the city of Zaragoza.
• Added value to the city and its inhabitants